This study, “A LEXICO-SEMANTIC STUDY OF THE LANGUAGE OF ADVERTISEMENT IN PIDGIN ENGLISH” contains concise information that will serve as a framework or guide for your project work. The project study is well-researched for academic purposes and are usually provided in complete chapters with adequate References. Keywords: A LEXICO-SEMANTIC STUDY OF THE LANGUAGE OF ADVERTISEMENT IN PIDGIN ENGLISH
ABSTRACT This work concern on how the meaning of the words/lexis can be utilized in the language of advertisement in Pidgin English. Furthermore, the result shows that Nigerian pidgin have a significant for advertisement purpose since it combine of both and indignant languages. TABLE OF CONTENT
Chapter One
1.0 Introduction
1.1 Background of the study
1.2 Statement of the problem
1.3 Objective of the study
1.4 Research Hypothesis
1.5 Significance of the study
1.6 Scope of the study
1.7 Limitation of the study
1.8 Definition of the term
Chapter Two
2.0 Review of related literature
Chapter Three
3.0 Research Design and Methodology
3.1 Sources of data
3.2 Secondary data
3.3 Primary data
3.4 Instrumentation
3.5 Sample size
3.6 Sample procedure
3.7 Return of completed questionnaires
3.8 Method of analysis.
CHAPTER FOUR 4.0 DATA ANALYSIS Chapter Five
5.0 Summary of findings, Conclusion, Recommendations
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendation
Bibliography
Appendix
CHAPTER ONE 1.0 INTRODUCTION This work examines the lexico semantic features in Advertisement using selected radio jingles and their significance. It also finds out that, some of the features, like coinagesand semantic shift occur more than other, Such as semantic transfer, analogy etc. 1.1 BACKGROUND TO THE STUDY The concern of this research is the language of advertisement in pidgin English. The work selects Pride Fm Radio Gusau jingles with emphasis on the features of Nigerian pidgin (NP) which characterizes pidgin in advertisements. It is undoubtable that Nigerian pidgin English (NPE) shares a lot of features with Nigerian English (Nig E). The reason for this is not far-fetched; Nigeria pidgin (NPE) is closer to the three major indigenous languages spoken in Nigeria; especially as it is easily spoken by both the educated and uneducated.
Keywords: A LEXICO-SEMANTIC STUDY OF THE LANGUAGE OF ADVERTISEMENT IN PIDGIN ENGLISH
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Keywords: A LEXICO-SEMANTIC STUDY OF THE LANGUAGE OF ADVERTISEMENT IN PIDGIN ENGLISH
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