This study, “INFLUENCE OF BILLBOARD ADVERTISEMENT IN PROMOTING DARK AND LOVELY HAIR RELAXER TO PEDESTRIANS” contains concise information that will serve as a framework or guide for your project work. The project study is well-researched for academic purposes and are usually provided in complete chapters with adequate References. Keywords: INFLUENCE OF BILLBOARD ADVERTISEMENT IN PROMOTING DARK AND LOVELY HAIR RELAXER TO PEDESTRIANS
Abstract The research examines the influence of billboard advertisement in promoting Dark and Lovely Hair Relaxer on pedestrians in Lagos metropolis. The core objective of the research was to find out whether billboard advertisement influence buying habit of consumers of Dark and Lovely Hair Relaxer and to what extent. Without mincing words, it is obvious that billboard is one of the effective advertising media especially with the introduction of digital billboard that is capable of working like television with motion images, color combinations, attracting font faces and unique sliders among others. Cross sectional survey research method was adopted and 200 copies of questionnaires were administered to 200 respondents within Lagos metropolis who were selected base on convenience which is a non-probability sampling technique. Data collected were analyzed and interpreted using descriptive statistics coupled with frequency and percentage method in a tabulated form. It was recommended that billboard should be erected in a strategic place with adequate monitoring to avoid been pulled down by the wind while reasonable fontface, font size, and graphics should be moderately us
TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2 STATEMENT OF THE PROBLEM 1.3 OBJECTIVES OF THE STUDY 1.4 RESEARCH QUESTIONS 1.5 SIGNIFICANCE OF THE STUDY 1.6 SCOPE OF THE STUDY 1.7 LIMITATION OF THE STUDY 1.8 DEFINITION OF TERMS CHAPTER TWO 2.0 LITERATURE REVIEW CHAPTER THREE 3.0 RESEARCH METHODOLOGY CHAPTER FOUR 4.0 DATA ANALYSIS CHAPTER FIVE 5.0 SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION REFERENCE APPENDIX
Keywords: INFLUENCE OF BILLBOARD ADVERTISEMENT IN PROMOTING DARK AND LOVELY HAIR RELAXER TO PEDESTRIANS
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Keywords: INFLUENCE OF BILLBOARD ADVERTISEMENT IN PROMOTING DARK AND LOVELY HAIR RELAXER TO PEDESTRIANS
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