TELEVISION ADVERTISEMENT OF MILO BEVERAGE ON CONSUMERS PURCHASING HABIT AMONG RESIDENTS

3,000.00

Category:
RESEARCH INFORMATION

: TELEVISION ADVERTISEMENT OF MILO BEVERAGE ON CONSUMERS PURCHASING HABIT AMONG RESIDENTS

: Chapter 1 – 5
: #3, 000
: Ms Word format

This study, “TELEVISION ADVERTISEMENT OF MILO BEVERAGE ON CONSUMERS PURCHASING HABIT AMONG RESIDENTS ” contains concise information that will serve as a framework or guide for your project work. The project study is well-researched for academic purposes and are usually provided in complete chapters with adequate References.

Keywords: TELEVISION ADVERTISEMENT OF MILO BEVERAGE ON CONSUMERS PURCHASING HABIT AMONG RESIDENTS

 

RESEARCH BODY

TABLE OF CONTENTS

CHAPTER ONE

1.0     INTRODUCTION

1.1     BACKGROUND OF THE STUDY

1.2     STATEMENT OF THE PROBLEM

1.3     OBJECTIVES OF THE STUDY

1.4     RESEARCH QUESTIONS

1.5     SIGNIFICANCE OF THE STUDY

1.6     SCOPE OF THE STUDY

1.7     LIMITATION OF THE STUDY

1.8     DEFINITION OF TERMS

CHAPTER TWO

2.0     LITERATURE REVIEW

CHAPTER THREE

3.0     RESEARCH METHODOLOGY

CHAPTER FOUR

4.0     DATA ANALYSIS

CHAPTER FIVE

5.0     SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

REFERENCE

APPENDIX

 

ABSTRACT

Television as an audio-visual platform shows products and services as it is in a persuasive and enticing manner which placed it over others mass media, it is on this impression the research examines television advertisement of Milo beverage on consumers purchasing habit among Uyo residents. Cross-sectional survey research method was used as a quantitative design. Data were collected using questionnaire. The stratified sampling method was used to get the sample size. Data gathered from the study were analysed, tested and interpreted using descriptive statistics (sample percentage, frequency and table). The research finds out that majority of the respondents own a set of television and view Milo advertisement. The research is anchored on two theories which are perception theory and cultivation theory. The research recommends that adverting should be real and interesting so as to call and retain prospective buyers for the advertised product. And also the manufacturers of Milo beverage should try as much as possible to make their advert consistent in order to increase awareness and more patronage for consumers.

 

Keywords: TELEVISION ADVERTISEMENT OF MILO BEVERAGE ON CONSUMERS PURCHASING HABIT AMONG RESIDENTS

 


DO YOU WANT TO ORDER FOR THIS PROJECT MATERIAL? Then click here

Have you made payment for this project? If YES,  contact our Customer Care.

For further enquiries, call our Hotlines: 08160616303 or 08152487601


PROJECT TOPICS AND MATERIALS | HIRE A WRITER | HOW TO PAY FOR PROJECT

 

Keywords: TELEVISION ADVERTISEMENT OF MILO BEVERAGE ON CONSUMERS PURCHASING HABIT AMONG RESIDENTS

 


DISCLAIMER: hiWriters.com.ng focus on attracting students and researchers to materials that can be used as guide, framework, and reference for their project work. All contents/materials on this website are for research purposes only and for no reason should you copy verbatim. This platform is not encouraging any form of plagiarism, neither are we advocating the use of the project materials for cheating. We strictly recommend that research project topics and materials ordered for should serve as a guide or framework only. The contents therein should be used to generate fresh ideas for your own research. Finally, hiWriters.com.ng will not be liable for any material used inappropriately.