This study, “THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR (A CASE STUDY OF AFRICAN PETROLEUM PLC PORT-HARCOURT)” contains concise information that will serve as a framework or guide for your project work. The project study is well-researched for academic purposes and are usually provided in complete chapters with adequate References. Keywords: THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR (A CASE STUDY OF AFRICAN PETROLEUM PLC PORT-HARCOURT)
ABSTRACT
African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually very much interested to know its public problem areas and opportunities with the aim to improving the organization’s overall performance to enable them know what their public thinks about African petroleum public Relations programmes and quality of services of the organization to its publics. The researcher therefore decided to embark on this study with the objectives. The objectives of the study are: To determine the extent of AP’S public Relations messages accessibility to their publics and also find out whether AP’s public relations practices influence the opinion of their publics. Relevant data based on the scope of the study were collected through primary and secondary data with structured questionnaire as the main instrument administered to two hundred and fifty (250) respondents comprising forty African petroleum staff, sixty share holders, one hundred and twenty customers and thirty members of the press. The questionnaire was highly structured and open – ended where necessary. The questions and the response were very standard to facilitate comparison of responses and to secure good control of the questions, chi-square (x2) was used to analyse the hypotheses formulated. Among the findings were that the African Petroleum Public Relations Media Message and quality of their overall services are satisfactory through their mobilization programmes and enlightment campaign but needs more efforts. AP’s Public Relation’s Practice influences their publics to favour her products through persuasive and convincing communication. The following recommendation were made; AP should always engage in a constant evaluation of their public relations practice and its effectiveness to identify any short comings. Media combination should be reviewed to always embrace appreciable coverage.
TABLE OF CONTENTS
Abstract
CHAPTER ONE: INTRODUCTION1.1 Background to the study 1
CHAPTER TWO: LITERATURE REVIEW 2.1 What is public relation 11
commercial out fit 26
CHAPTER THREE: RESEARCH DESIGN AND METHODOLOGY 3.1 Sources of data 45 3.1.1 Primary data 45 3.1.2 Secondary data 46 3.2 Area of study 46 3.3 Research instrument 46 3.4.1 Questionnaire design/ interview questions 47 3.4.2 Dichotomous questions 48 3.4.3 Multiple choice questions 48 3.4.4 Open-ended questions 48 3.5 Sampling method used 48 3.5.1 Sample size and sampling techniques 49 3.5.2 Sample procedure 52 3.6 Pilot survey 50 3.7 Validity of the instrument 51 3.8 Method of investigation 52 3.9 Validation of instrument 53 3.10 Method of data analysis 54
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS 4.1 Part A. a table of responses to sex 56
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS 5.1 Summary 72 5.2 Summary of findings 74 5.3 Conclusions 75 5.4 Recommendations 76 5.5 Limitations of the study 77
Bibliography 78 Appendix 1 83 Appendix 11 84
CHAPTER ONE
1.0 INTRODUCTION1.1 BACKGROUND TO THE STUDYThe history of African petroleum Plc date back to 1954 when the then British petroleum BP company Limited, brought up the assets of Atlantic refining company on the West African coast Ten years later (1964) that company was incorporated in Nigeria as British Petroleum of Nigeria Limited which of course is a subsidiary of the world wide British petroleum Group that marketed petroleum product throughout the Federal Republic of Nigeria. In 1978, the company changed from a private company to a public company, when forty percent (40%) of the shares were sold to Nigerian citizens in compliance with provisions of the Nigeria Enterprises promotions degree of 1977. On the 31st July 1979, the Federal Government acquired the sixty percent (60%) share in British petroleum (BP) Limited, just to make the company wholly Nigeria affair. As a result, the name of the company had to change to African Petroleum (AP) Limited which was in November 1979. Keywords: THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR (A CASE STUDY OF AFRICAN PETROLEUM PLC PORT-HARCOURT)
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