This study, “THE USE OF FIGURATIVE EXPRESSION IN THE LANGUAGE OF ADVERTISEMENT” contains concise information that will serve as a framework or guide for your project work. The project study is well-researched for academic purposes and are usually provided in complete chapters with adequate References. Keywords: THE USE OF FIGURATIVE EXPRESSION IN THE LANGUAGE OF ADVERTISEMENT
TABLE OF CONTENT
Abstract
Chapter One
1.0 Introduction
1.1 Background of the study
1.2 Statement of the problem
1.3 Objective of the study
1.4 Research Hypothesis
1.5 Significance of the study
1.6 Scope of the study
1.7 Limitation of the study
1.8 Definition of the term
Chapter Two
2.0 Review of related literature
Chapter Three
3.0 Research Design and Methodology
3.1 Sources of data
3.2 Secondary data
3.3 Primary data
3.4 Instrumentation
3.5 Sample size
3.6 Sample procedure
3.7 Return of completed questionnaires
3.8 Method of analysis.
CHAPTER FOUR 4.0 DATA ANALYSIS Chapter Five
5.0 Summary of findings, Conclusion, Recommendations
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendation
Bibliography
Appendix
CHAPTER ONE 1.0 INTRODUCTION Figurative expressions are forms of styles in which words are used to express more than they mean ordinarily so as to make the idea very emphatic and effective. On the other hand, hyperbole is one of the figurative expression and it means the use of deliberate expression for emphasis to achieve heightened effect or to produce some effect. In advertisements, hyperbole is mostly used to capture the interest of the public to patronize the product or the services been advertised. Language forms the fundamental function of communication as social being. Man uses it as a medium of communication to help him communicate with other people that live within and beyond our geographical locations. It is noted that our live takes us through sires of activities that demand immense use of language. Figurative Expression in language of advertisement is in the family of marketing management tools, which include product, price, promotion mix that also includes advertising sales promotion publicity, personal selling and product packaging. In this respect, language of advertisement studies how the advertiser use language to persuade and convince their customers to introduce and buy their new product. It is through this techniques of advertising that customers are helpless to depend themselves (Filici, 2005). 1.2 STATEMENT OF THE PROBLEM This research work is embarked upon because on several occasions you see advertisement on the media. You discover that figurative expression is mostly used to capture or win the interest of the customers.
Keywords: THE USE OF FIGURATIVE EXPRESSION IN THE LANGUAGE OF ADVERTISEMENT
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Keywords: THE USE OF FIGURATIVE EXPRESSION IN THE LANGUAGE OF ADVERTISEMENT
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